DRIVE SALES RESULTS
                Communicate the customer-specific value of a medical technology
                Support pricing to maintain average-selling-price
                Move competitive share by demonstrating financial impact

        SET STRATEGY
                Identify and evaluate technology investment opportunities
                Determine the appropriate price for a new product or feature
                Evaluate and prioritize market access opportunities

        EDUCATE DECISION-MAKERS
                Provide education regarding reimbursement and health policy updates
                Access provider-specific hospital and physician reimbursement under Medicare

"These tools are invaluable in the procurement and defense of our business, especially in this economic environment where every dollar spent by our customers is being scrutinized" Sales Territory Manager St. Jude Medical, Inc. "You are awesome!! We could not have done this without you. Thank you!" Christopher Larsen, Adventist GlenOaks Hospital, commenting on the successful establishment of a new service line following use of economic analysis tools developed by Karen Nordahl of Running Rock, LLC

"In this new era of payment bundling, these tools allowed us to secure a premium price and had an immediate impact on our ability to convert competitive accounts." Senior Director Medical Device Manufacturer